The limits of chocofication

This post is just a bit of “curation” for this stimulating Google Tech Talk by Jesse Schell: The Pleasure Revolution: Why Games Will Lead the Way.

Schell first makes the point that “gamification” works only in specific contexts, and can backfire.

Then introduces self-determination theory as motivation for games as distinct from “fun”.

Also clarifies the distinction between “hafta” software and “wanna” software, articulates the evolution of software today from efficiency to pleasure.

Thanks Professor Schell for your teaching (and for your splendid game design book)!

I’ve collected the links referred to in the talk in this Licorize booklet. Thanks to Vincenzo Santalucia for pointing this out.